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NBC races ahead of competition

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  • Every night of NBC Olympics broadcasts topped ratings
  • Network helped greatly by Michael Phelps' pursuit of gold
  • Top non-NBC show: "Two and a Half Men"
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NEW YORK (AP) -- NBC is enjoying a taste of what superstar swimmer Michael Phelps savored last week: a clean sweep.

Nielsen Top 10

Prime-time viewership numbers compiled by Nielsen Media Research for August 11-17.

1. "Summer Olympics-Tuesday," NBC, 34.01 million viewers.
2. "Summer Olympics-Saturday," NBC, 31.59 million viewers.
3. "Summer Olympics-Monday," NBC, 30.17 million viewers.
4. "Summer Olympics-Thursday," NBC, 29.71 million viewers.
5. "Summer Olympics-Wednesday," NBC, 27.66 million viewers.
6. "Summer Olympics-Sunday," NBC, 27.18 million viewers.
7. "Summer Olympics-Friday," NBC, 26.07 million viewers.
8. "Two And a Half Men," CBS, 8.07 million viewers.
9. "NCIS," CBS, 7.22 million viewers.
10. "60 Minutes," CBS, 7.09 million viewers.

But unlike Phelps in Beijing's Water Cube, NBC's prime-time Olympics coverage left all its competition far behind.

In the first full week of the Summer Games, TV's seven top-rated shows were NBC Olympics broadcasts, helping NBC score an average of 28.7 million viewers, while its nearest rival, CBS, averaged just 5.1 million, according to Nielsen Media Research figures released Tuesday.

That audience margin between the winner and runner-up networks was the widest recorded by Nielsen since its People Meters were introduced two decades ago, NBC said.

ABC averaged 3.5 million viewers, followed by Fox with 3.2, CW with 1.5 million, and My Network TV with 1 million.

Among the Spanish-language networks, Univision averaged 3.4 million viewers, Telemundo had 1.00 million, TeleFutura 560,000 and Azteca 190,000.

NBC's "Nightly News" had its own golden glow: It handily won the evening news ratings race, averaging 9.4 million viewers (6.5 household rating, 14 share). ABC's "World News" had 6.9 million viewers (4.8 rating, 10 share) and the "CBS Evening News" 5.6 million viewers (3.8 rating, 8 share).

A ratings point represents 1,128,000 households, or 1 percent of the nation's estimated 112.8 million TV homes. The share is the percentage of in-use televisions tuned to a given show.

Copyright 2008 The Associated Press. All rights reserved.This material may not be published, broadcast, rewritten, or redistributed.

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