Audience Profile

The CNN.com diverse audience consists of consumers who are business decision-makers, attracting more C-Level executives than most other sites.¹
Marketers can also reach young, active, and tech-savvy consumers by advertising on the CNN Digital Network.²

Audience Insights

Unique Users:

36.4 million average monthly unique users to the site³

Median Age:

46.2²

Median HHI:

$78,059²

Household Income:

$150K (33% more likely than the average online user)²

Time Spent:
(average minutes per person, per month)

39.2 minutes³

1.4 billion

average monthly total minutes on the site, an increase of 45% since last year. ³

9.2 million

mobile unique users to the CNN Digital Network. ⁸

1.7 billion

Average monthly page views are registered on CNN.com, including 888 million average monthly page views to the home page alone. ⁴

166.4 million

video streams were served in October 2008, an increase of 162% from a year ago. ⁵

10.1 million

unique users were registered on CNN.com's home page in a month. This is 35% more unique users to the homepage than the nearest news competitor. ⁷

exclusive

attracts exclusive audiences that do not visit other online news sites. At least 36% of CNN Digital Network visitors did not visit a major news competitor in the last 30 days. ⁶