Podcasting

CNN podcasts allow NOW consumers to download their favorite news programs on their portable device and tune into CNN whenever and wherever they want. Young, affluent, and tech-savvy audiences in search of CNN's leading journalists and moderators, including Anderson Cooper, Dr. Sanjay Gupta and Glenn Beck, can regularly access their podcasts and connect with CNN in a personal and convenient way. CNN averaged 2.7 million audio downloads and 1.2 million video downloads in April 2007, providing advertisers the opportunity to tap into unique, "on-the-go" audiences1.

Visit CNN.com/Podcasting for a complete list of CNN.com's video and audio programming.

Podcast Sponsorship Opportunities:
Advertiser's video message template:
  • Billboard or Video pre-roll commercial up to 15 seconds
  • Video post-roll commercial is 10 seconds to 2 minutes

Advertiser's audio message template:

  • Audio billboard/Lead-in up to 7 seconds - "This CNN Podcast is brought to you by..."
  • Audio Lead-out commercial is 10 seconds to 2 minutes


Podcasting
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