The Push-Down banner is a premium opportunity for advertisers to maximize the full content area within the banner upon initialization. CNN.com accepts the use of the push-down ad on the home page and section main pages during road blocks.

• Ad opportunity: 728x90 ad pushes down content, expanding to a maximum 728x210
• Maximum initial file size: 40k
• Maximum expansion duration: Up to 5 seconds
• Maximum animation: Up to 5 seconds. If animation continues after collapse, the maximum time permitted is 10 seconds. Therefore, the total animation within the push down banner is 15 seconds.
• Frequency capping: One (1) host-initiated expansion per user every 24 hours.
• Subsequent displays are user-initiated push-down banner replay by mouse-over or click.
• Audio: User-initiated
• Video: Host or user-initiated
• Border: 1 pixel black
• Close buttons: Top right corner (Prominent and obvious, preferably 11 pixels font size bold text and 4 pixel padding around the text).