Transitional Ads (also referred to as Interstitial Ads)
Transitional ads are defined as full-page ads that appear between CNN.com pages during user navigation.
- All click-through URLs must open in a new browser window.
- The transitional ad needs to show on entry.
- Accepted section main pages only: Entertainment, Technology, Travel, Living and Crime
- Dimensions: Up to 770 pixels wide and 600 in height, and all fixed-width web pages should be center-aligned in the browser window and should have a design space of 766 pixels wide, plus 4 pixel margins on both the left and right sides (total page width equals 770 pixels).
- Horizontal scroll bars are not permitted.
- Maximum initial file size: 80k
- Polite file: 160k
- Maximum animation: Up to 15 seconds and must close automatically after that. (Video can be host or user-initiated. Audio must be user-initiated.)
- Close functionality: Ad must include a CNN header (which CNN.com can supply) with a 'SKIP THIS AD' link that will go to the link the user clicked on.
- Frequency: One (1) exposure per unique user every 24-hours.
- Approved vendors: Unicast and Klipmart
- Prior approval required for all transitional ads at least 15 business days in advance of the campaign launch.
- Final approved creative must be submitted at least 5 business days in advance of the campaign launch.
